Stop overthinking.
Start executing.
A business coach that texts you every morning with the one thing to do today. Built on real data from $30M+ in operations. Not theory. Pattern recognition from actual businesses.
Real people. Real results.
They started with one message. Here's what happened.
"Honestly I nearly didn't sign up. Glad I did though. I was stuck overthinking everything and this just gave me something to do each morning. Small stuff, but it added up. Three weeks in I had an offer I could actually send to people. Not perfect, but real. That was the difference."
"I put my prices up 30% in week three. That alone paid for it. I'd known for ages I was too cheap but I kept dodging the conversation with myself. The numbers exercise forced it. Whole thing fit around school drop-offs and client work, which was the main thing for me."
"Not going to lie, I was sceptical about the Telegram format. But it worked because I actually did it. Every other course I've bought is still sitting in a login I forgot the password to. This one I finished. Cut a bunch of stuff that was going nowhere and came out with something I can track properly."
"It's not what I expected. No rah rah stuff, no '10x your mindset' rubbish. Just pretty practical pushes every morning. I'd reply on the bus mostly. Finished the whole thing which honestly surprised me more than anyone."
Revenue across companies founded and managed by Jes
Is this for you?
This isn't for you if:
What this actually is
An AI-powered business coach that lives in your phone. It uses psychology, behavioural science, and data from real businesses to push you forward every single day.
A Daily Push That Forces Progress
Every morning, your coach sends you one focused task or question. You respond. It pushes you further. Built to cut through overthinking and get you doing the work that moves the needle.
Psychology That Finds Your Blind Spots
This isn't ChatGPT with a business prompt. It asks the right questions to uncover what's actually holding you back. It knows when you're avoiding something. And it won't let you off the hook.
Accountability That Actually Works
Evening check-ins. Weekly scores. Milestone tracking. A system that notices when you go quiet and pulls you back. It remembers what you said yesterday and adapts tomorrow.
Available at 2am. No Judgement.
Cash flow panic at midnight? Pricing question before a pitch? Your coach doesn't sleep, doesn't charge by the hour, and doesn't need you to book two weeks in advance.
How it works
Three steps. No complexity. No credit card.
Sign up in 3 minutes
Answer 7 quick questions about your business so your coach is tailored to where you are right now. No card needed. No commitment.
Get your first push tomorrow morning
Your coach sends a focused task or question each morning via Telegram. You respond when it suits you. No scheduled calls, no group sessions, no calendar juggling.
8 weeks of structured coaching, free
Work through the full programme. At week 8, if it's changed how you operate, you can continue for $39/month. If not, you walk away with everything you've built. No strings.
Your 8 weeks, mapped out
A structured programme. Every week has a focus. Every day has a task. Every task moves you forward. All free.
Clarity & Foundation
Strip away the noise. Define exactly what your business is, who it serves, and what makes it worth paying for.
Offer Architecture
Build or rebuild your core offer so it's impossible to ignore. Pricing, packaging, and the words that make people say yes.
Audience & Visibility
Find your people and put yourself in front of them. Organic reach, content that converts, and the channels that matter for your business.
Systems & Automation
Stop doing everything manually. Set up the systems that let your business run without you babysitting every detail.
Revenue & Conversion
Turn attention into money. Optimise your sales process, handle objections, and build a pipeline that doesn't rely on hope.
Scale & Sustain
Lock in what's working and plan for growth. Build the foundations that take you from surviving to scaling.
Refinement & Iteration
Review what worked, cut what didn't. Refine your offer, tighten your messaging, and double down on the channels delivering results.
Momentum & Decision
Full review of your 8-week journey. What you built, what changed, what's next. Then you decide: keep going, or take what you've built and run.
What happens at week 8?
Your coach gives you a full summary of what you've built over 8 weeks. Then you choose:
Keep going - $39/month
Your coach continues with rotating weekly themes: Scale, Systems, Revenue, Content, Outreach, Optimisation, Vision. Cancel anytime.
Walk away with everything
Keep everything you've built. Your positioning, your offer, your systems, your roadmap. No charge. No guilt. No follow-up emails.
Who built this
Jes Trout, Founder of equila
I've built, bought, and turned around businesses across health, NDIS, skincare, and community services. Right now I'm leading the turnaround of McLaren Vale Hospital in South Australia, taking it from near-closure to 70% capacity in 6 months.
I built this tool because I kept seeing the same pattern: smart people with good ideas, stuck in an endless loop of planning and second-guessing. They didn't need more information. They needed a system that forced them to execute every single day.
So I built one. I put everything I know about running real businesses into an AI coach that does what I do for my own companies: asks the hard questions, calls out avoidance, and keeps you moving. Every day.
I'm giving you 8 weeks free because I know it works. And I'd rather you prove that to yourself than take my word for it.
Common questions
Yes. No card required, no hidden charges, no "free then auto-bills" trick. You get the full 8-week programme at no cost. At week 8, your coach will ask if you want to continue. If you say yes, it's $39/month. If you say no, that's it. You keep everything you've built.
ChatGPT gives you generic answers to generic questions. This coach uses psychology and behavioural science to ask the right questions, uncover your blind spots, and push you to act. It remembers your business, tracks your progress, scores your consistency, and adapts to what's actually happening. It's the difference between googling "how to price my service" and having someone who knows your situation tell you exactly what to charge and why.
Correct. It's an AI coaching system built on real business data from $30M+ in operations. That's actually the advantage: it's available 24/7, it doesn't charge $300/hour, and it's already proven to deliver results. A human coach costs 10x more and is available 2 hours a week. This one is in your pocket every morning.
The daily commitment is roughly 10 minutes. Some days more if you're on a roll, but the minimum is intentionally small. Tom did most of his on the bus. If you can check your phone in the morning, you can do this.
Telegram is a free messaging app. Takes 30 seconds to install. We chose it because it's fast, private, and you'll actually see your messages (unlike email that gets buried). Think of it like WhatsApp for your coaching. Download it from the App Store or Google Play.
Because I know it works, and I'd rather you prove that to yourself than take my word for it. If after 8 weeks of daily coaching your business hasn't moved forward, then fair enough. But if it has, $39/month to keep going is a no-brainer. I'm betting on the product.
Yes. Your conversations are private. They're not shared with other users or used for anything beyond your own coaching. This is a 1-on-1 experience.
8 Weeks Free. No Card. No Catch.
This isn't a trial with fine print. There's no card to enter, nothing to cancel, no auto-billing surprise. You get 8 full weeks of daily coaching. At the end, you decide if you want to continue. That's it.
After 8 weeks, you'll have:
All yours. Whether you continue or not.
The cost of a coach vs. this.
Every day you wait is another morning of guessing instead of executing.
8 weeks. No card. No commitment. Your first coaching message arrives tomorrow morning. If it doesn't change how you operate, you've lost nothing but 10 minutes a day.